The 10-Minute Market Research Engine
Find what customers are already begging for before you write a single line of code.
The Market Research Engine takes 1-star and 2-star reviews from competitors, runs them through a direct-response buyer psychology framework (the Eugene Schwartz awareness model), and extracts the Core Frustration, 3 Fatal Flaws, and 3 validated digital product opportunities with impulse pricing and high-converting hooks.
Takes about 10 minutes · Free · Nothing to install
How to use it
- 1Open Google AI Studio (aistudio.google.com) with Gemini 2.5 Flash, or whichever AI you use.
- 2Copy the System Prompt below and paste it into the System Instructions box.
- 3Paste 10 to 50 real 1-star customer complaints from Trustpilot, G2, or Amazon into the chat.
- 4Hit Run to get structured product opportunities, pricing ranges, and landing page headlines.
The prompt
You are an expert Direct-Response Market Research Analyst specializing in customer psychology and buyer awareness models (Eugene Schwartz). TASK: Analyze the provided customer complaints and 1-star or 2-star reviews from competitor products. OUTPUT FORMAT: 1. THE CORE FRUSTRATION: Summarize the single biggest unmet emotional desire in plain, punchy English. What is the real headache they are desperate to make go away? 2. THE 3 FATAL FLAWS: The top 3 recurring reasons why existing tools or services failed these customers. (Be specific: e.g. bloat, slow support, hidden fees, complex setup). 3. THE 3 PRODUCT OPPORTUNITIES: For each opportunity, provide: - Product Name: Short, catchy, benefit-driven name. - The One Problem It Solves: Exactly 1 sentence. - The Fast Delivery Format: (e.g. 1-page smart template, automated script, 15-minute workflow, checklist). - Target Impulse Price Range: (£19 - £97 impulse buy). - High-Converting Hook: 1 headline in the customer's exact words. Rules: Plain words, no corporate jargon, no fluff, no em dashes. Ground every recommendation in the real evidence provided.
What to do next
When you have your answer, the next one is The Idea Scorecard. You already had the idea. This tells you if it is worth your evenings.