Step 01
The 3 Ps — Problem, People, Place
Before touching a single AI tool, know three things: a real problem, the specific people who have it, and the place they already gather to talk about it. Skip this and you'll spend weeks learning tools with nothing real to point them at.
Problem
Something people already complain about publicly, more than once.People
A real, identifiable group who has it, not a vague "everyone."Place
Reddit threads, Facebook groups, Etsy reviews, comment sections, Quora.Tools that speed this up — used after you know what you're looking for, never instead of looking:
Live web search with sources. Pulls real complaints instead of guesses.
Turns raw research into the actual repeated pattern.
Google's research tool. Fast/Deep Research modes search the live web, free to use.