What it does

A voice and copy system for anything public: hooks, captions, scripts, emails, posts. It locks the target first (who it is for, one emotion, one action), rides a proven framework, and runs a 12-point human check that strips the AI tells before the draft ever reaches you.

How it works

You route a draft through it. It kills the jargon and the filler, leads with the number, keeps one call to action, and refuses the tics that make copy read like a model wrote it: the rule-of-three padding, the fake candour, the signposting. What comes back reads plain and human.

When to reach for it

Any time you are writing or polishing something that goes out in public and needs to sound like you.

The honest bit

It ships calibrated to one voice on purpose, so you can see it working from the first run. Making it write like you is a short, documented setup (a quick calibration), not a one-click switch. The 12-point checklist inside is the same one used on every draft.