You get busy with clients, so you go quiet. A few weeks later the enquiries dry up, because you have been invisible. So you panic-post, the work comes back, you get busy, and you disappear again.

Your marketing depends on you being available, so it stops exactly when you are succeeding.

This builds the handover brief: one document, for one job, that means it can still happen in a week you are fully booked. It walks you through picking the single job worth handing over, separating the decisions that stay yours from the tasks that do not, capturing how you actually talk, and putting it on a trigger instead of your motivation.

About twenty minutes. You finish with a brief, a working setup, and a date in the calendar.

It hands over one job. You still press go and you still review it weekly. That is deliberate.