What the Front Desk does for coaches and consultants
- →Reads DMs, emails and form submissions in under 60 seconds, any hour.
- →Qualifies the enquiry: budget signal, timeline, actual problem, prior work.
- →Sends your intake form + Calendly + a short next-step message.
- →Ships the right proposal from your template library when the fit is clear.
- →Invoices via Stripe once terms are agreed. Sends the payment link.
- →Chases unpaid invoices at 3, 7 and 14 days with the tone you set.
Three real workflows
What the Front Desk actually replies with and does on your behalf. Every draft is trained on your last 100 messages. Every action respects the thresholds you set.
Workflow 1
Inbound
"Loved your carousel on scaling to £1M. I run a £300k agency and want to hit 7 figures next year. Can you help?"
Front Desk reply
"Thanks, that means a lot. A jump from 300k to 1M usually has one of three bottlenecks (people, offer, or systems). Before we dig in I'd love to hear what you've already tried. Here's a short intake, five questions, three minutes: [link]. Once it's back I'll send you my Calendly for a 20-minute call."
Action taken
Sends the intake link, adds the lead to Airtable with source and initial notes, drafts follow-up if no response in 48 hours.
Workflow 2
Inbound
"What do you charge for a 3-month engagement?"
Front Desk reply
"Depends on scope but here's the ballpark: a full 3-month engagement usually sits between £8k and £18k, invoiced monthly. Happy to send the standard proposal once I know a bit more about the goal and the current state. Are you open to a 20-minute call this week? Here's my Calendly: [link]."
Action taken
Provides the pricing range from your policy, invites to the call, tags the lead as "pricing-quoted".
Workflow 3
Inbound
"Invoice from last month is still outstanding, sorry been busy."
Front Desk reply
"Totally understand. Here's a fresh payment link to make it easy: [link]. Let me know if there's anything blocking payment and we'll sort it. Otherwise no need to reply, just click through when you can."
Action taken
Sends a polite chase with a working Stripe link, marks the invoice status, sets a next reminder for 5 days.
The rough numbers
Baseline
Typical solo consultant or coach: 15 inbound enquiries a week, average engagement value £2,000.
The loss today
At an 8% conversion (typical when replies land the next day) that is £2,400 a week. Bump replies to under 5 minutes and industry data suggests conversion can 3x to 10-15%.
What the Front Desk recovers
Going from £2,400 to £4,500 a week is a plausible lift. Your numbers will differ; we log the real ones on your account.
Further reading
Independent sources on the state of coaches and consultants, why response speed matters, and what the incumbents are doing.
- Calendly resources ↗
Well-cited research on lead response times and their effect on conversion.
- International Coaching Federation ↗
The largest coaching body globally. Publishes annual global coaching studies with real market data.
- HubSpot Sales Blog ↗
Extensively researched articles on lead response and follow-up cadence.
Common questions
Will it sound like me or like a bot?+
Trained on your last 50 replies before it drafts anything. Tone match is scored in the eval set before we go live. You approve the first 10 drafts before autonomy is unlocked on templates.
Can it send my proposal template?+
Yes. Reads the enquiry, picks the right proposal from your library, personalises the intro with the lead's actual context. Nothing sends without your review on the first month.
How does it know when to escalate?+
You set the thresholds. High-value leads (say over £10k engagement signal), emotional messages, or press enquiries hold for your approval every time.
Related industries
Same read-decide-act loop. Different action list.
New to agentic AI?
Start with the full pillar guide on how these systems work under the hood: architecture, thresholds, evals and how to build one.
Read the pillar: What is an agentic AI system →