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For real estate and mortgage

Buyers work with the first agent to respond. That's the research.

A serious buyer sees your listing on Rightmove at 8pm on a Wednesday. They enquire. You see it Thursday morning between viewings. By then they've enquired on four other properties, been to a viewing with a competing agent, and made an offer on something else. Speed is the whole game in this industry and always has been.

The Front Desk reads every Rightmove, Zoopla, and website enquiry the moment it lands. Qualifies the buyer (budget, timeline, cash or financed, area), sends the brochure or comparable properties, offers a viewing slot from your live calendar, and pushes the lead into your CRM (HubSpot, Follow Up Boss, Reapit, or plain Google Sheets). Priced under a single admin assistant.

Test the Front Desk on your business
Estate agent standing on the path of a modern residential property with a lime enquiry glowing on their phone — AI first-response for real estate and mortgage brokers

What the Front Desk does for estate agents and mortgage brokers

  • →Reads inbound enquiries from Rightmove, Zoopla, OnTheMarket and your website form.
  • →Qualifies the buyer: budget, timeline, cash or financed, area preferences.
  • →Sends the property brochure or 3 comparable listings if the property is gone.
  • →Books a viewing from your live calendar under your availability rules.
  • →Updates the CRM (HubSpot, Follow Up Boss, Reapit) with source and notes.
  • →Nurtures cold leads with weekly market updates and new listings that match their criteria.

Three real workflows

What the Front Desk actually replies with and does on your behalf. Every draft is trained on your last 100 messages. Every action respects the thresholds you set.

Workflow 1

Inbound

"Interested in the 2-bed flat on Landor Road SW9. Chain-free buyer, first-time."

Front Desk reply

"Great, thanks for reaching out. Quick check to send you the right info: is £550k roughly your top end and are you looking to complete before Christmas? If yes, I can send you the full brochure and book a viewing this weekend. Saturday 11am or Sunday 2pm both available."

Action taken

Sends 2 qualifying questions, offers 2 viewing slots, adds lead to Follow Up Boss with source Rightmove.

Workflow 2

Inbound

"Looking to move to Clapham in the next 3 months, budget around £700k. Anything similar to the Landor Road flat?"

Front Desk reply

"Perfect timing. That one's under offer but I've got three similar in Clapham right now: [link 1], [link 2], [link 3]. All 2-bed, all in your budget, one is a chain-free vendor. Want me to book viewings on any of them this weekend?"

Action taken

Pulls 3 matching properties from your database, drafts the reply with links, offers viewings, tags lead "active-search".

Workflow 3

Inbound

"How does affordability work if I'm self-employed?"

Front Desk reply

"Great question. Most lenders want 2 years of self-employed accounts plus SA302s. If your partner is PAYE it can strengthen the application. I'll flag this to our mortgage broker Sarah, who will call you tomorrow morning to walk through it. If you'd rather book yourself: [Sarah's Calendly link]."

Action taken

Drafts an informative but compliant reply, routes to the mortgage broker, sends the Calendly link.

The rough numbers

Baseline

Typical estate agent branch: 40 enquiries a week, ~5% conversion at typical £3,000 commission.

The loss today

Widely cited industry research (Zillow, NAR) suggests buyers work with the first agent to respond substantively. Late responses convert far worse. Moving your response from hours to under 60 seconds is the highest-leverage change available.

What the Front Desk recovers

Even a modest lift from 5% to 8% conversion on 40 weekly enquiries at £3,000 commission is £3,600 a week. Your numbers will differ; we log the real ones on your account.

Further reading

Independent sources on the state of estate agents and mortgage brokers, why response speed matters, and what the incumbents are doing.

Common questions

Will it book viewings without me?+

Yes, from your open calendar slots. If the lead is above criteria you set (e.g. cash buyer, over-asking, chain-free), you can require approval before it books.

Can it handle mortgage enquiries compliantly?+

It qualifies and routes. Full advice sits with your regulated broker. The agent never gives regulated advice, only routes to the right human.

Does it work with Reapit, Follow Up Boss and HubSpot?+

Yes, via their APIs. Also plain Google Sheets and Airtable if you self-manage the pipeline.

Related industries

Same read-decide-act loop. Different action list.

For coaches and consultants

The Front Desk for coaches and consultants →

For plumbers, HVAC and roofers

The Front Desk for plumbers, HVAC contractors and roofers →

New to agentic AI?

Start with the full pillar guide on how these systems work under the hood: architecture, thresholds, evals and how to build one.

Read the pillar: What is an agentic AI system →

Free test

Test the Front Desk on your own business.

Send 10 real messages from your last week. We show you your actual response times, what the Front Desk would have replied, and what action it would have taken. Yours to keep either way.

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